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Column

Column Equipment Notes 

Aerosol Spray Paints

September 5, 2024

Proper Use of Your Rattle Can by Jason Anderson, Operations Manager, Roofmaster Products Company (Editor’s Note: Jason Anderson is the

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Column Safety 

Celebrating 50 Years of Safety & Excellence

September 5, 2024

The Legacy of the Western States Roofing Contractors Association by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s

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Column Editor's Notes 

WSRCA Hits 50 Year Milestone

September 5, 2024

The Connection Between the WSRCA & Western Roofing It was back in 1973 when a group of Western roofing contractors

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Column Tile Talk 

Upgrades Are No Longer A Luxury

July 16, 2024

Roof Improvements Can Help Performance in Disasters by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance (Editor’s

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Column Editor's Notes 

Cost of Ownership

July 16, 2024July 16, 2024

Where Does a Homeowner’s Money Go? It’s always a good idea to know how your client is spending their money;

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Column Contractor Marketing 

Is Your Brand Fresh?

July 16, 2024July 16, 2024

Updating Your Brand to Keep up With Consumer Behavior by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J.

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Column Safety 

Safety as a Core Value

July 16, 2024July 16, 2024

Fostering a Culture of Safety in the Roofing Industry by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s

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Column Tile Talk 

Tile Talk: Getting Up To Date

March 29, 2024

Upgrades of Roofing Assemblies is Smart by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance (Editor’s Note:

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Column Construction Law 

Construction Law: Avoiding Misclassification

March 29, 2024

The Impact of Worker Misclassification in the Construction Industry by Trent Cotney, partner, Adams & Reese, LLP (Editor’s Note: Trent

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Column Contractor Marketing 

Contractor Marketing: Purpose-Driven Marketing

March 29, 2024

Taking Precautions to Put Money Where it Matters by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth,

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Column Safety 

Safety Corner: No More Cutting Costs

March 29, 2024

Embracing Safety as an Investment by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC (Editor’s Note: Stephen Zasadil spent

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Column Editor's Notes 

Editor’s Notes: Death on the Job

March 29, 2024

Fatalities from Falls Continue to Rise It seems like the U.S. Bureau of Labor Statistics releases its report of Job

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Column Tile Talk 

Tile Talk: Are You Fixing or Repairing?

January 29, 2024

The Importance of Maintenance on Rooftops During Winter by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance

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Column Construction Law 

Construction Law: Internal Gutter? Know the Risks

January 26, 2024

Staying Aware of the Potential Pitfalls of Internal Gutters by Trent Cotney, partner, Adams & Reese, LLP (Editor’s Note: Trent

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Column Contractor Marketing 

Contractor Marketing: Artificial Intelligence Finds Roofing

January 26, 2024

Effective Ways to Use AI to Help the Roofing Industry by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi

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Column Safety 

Safety Corner: Consistency Is Key

January 26, 2024

Prioritizing Roofing Safety in the Year Ahead by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC (Editor’s Note: Stephen

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Column Equipment Notes 

Equipment Notes: Transitioning to Battery Power

January 26, 2024

California Emissions Standards Changes for 2024 by James Yundt, president & GM, Roofmaster Products Company (Editor’s Note: James Yundt is

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Column Editor's Notes 

Editor’s Notes: Game Changer

January 26, 2024

COVID and the Long-Lasting Consequences on Housing It’s obvious. I know it’s been said before, but it bears repeating. The

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Column Tile Talk 

Tile Talk: Increasing Efficiency

November 22, 2023November 22, 2023

Increasing Your Bottom Line Through Preparation by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance (Editor’s Note:

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Column Market Survey 

Low-Slope Roofing Market

November 22, 2023November 22, 2023

Western Commercial Roofing Market Steadily Rising by Marc Dodson, editor Despite market hurdles such as rising inflation, higher interest rates,

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Column Contractor Marketing 

Contractor Marketing: Asking Questions

November 22, 2023

Expand Success with Immediate Testimonials by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a graduate of

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Column Safety 

Safety Corner: Weathering the Heights

November 22, 2023

A Comprehensive Guide to Safe Roofing in Every Season by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC (Editor’s

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Column Editor's Notes 

Editor’s Notes: Santa & the North Pole

November 22, 2023

Claus Industries: The Original Off-Shore Corporation It’s getting close to the end of the year and we’re gearing ourselves up

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Column Construction Law 

Construction Law: Drug Laws

November 22, 2023November 22, 2023

Medical Marijuana Use & Drug Testing by Trent Cotney, partner, Adams & Reese, LLP   (Editor’s Note: Trent Cotney, partner

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Column Tile Talk 

Tile Talk: Wildfire Season

September 15, 2023

Wildfire Urban Interface Codes Have Changed by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance    

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Column Tool Review 

Tool Review: Built to Perform

September 13, 2023

Metabo HPT 1-3/4” Coil Roofing Nailer by Ali Turner, editorial & multimedia manager   When it comes to asphalt shingle

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Column Construction Law 

Construction Law: For Sale

September 13, 2023September 13, 2023

Five Steps for Selling Your Construction Business by Trent Cotney, partner, Adams & Reese, LLP   (Editor’s Note: Trent Cotney,

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Column Contractor Marketing 

Contractor Marketing: SkillsUSA

September 13, 2023

The Next Challenge for the Western States by Heidi J. Ellsworth, owner, HJE Consulting   (Editor’s Note: Heidi J. Ellsworth,

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Column Safety 

Safety Corner: Establishing a Culture of Safety

September 13, 2023

The Crucial Role of Comprehensive Safety Orientation for All by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC  

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Column Equipment Notes 

Equipment Notes: OSHA Inspections

September 13, 2023

How to Prepare For & Pass OSHA Inspections by Dan Dallenbach, territory sales manager, Roofmaster   By preparing for the

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Column Editor's Notes 

Editor’s Notes: Staying on Top

September 13, 2023

The Western Roofing Expo Is Around the Corner While it’s not yet up to the level most Western roofing contractors

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Column Market Survey 

Market Survey: Western Market Share

July 21, 2023

The Roofing Product Market in the West by Marc Dodson, editor   Just when it looked like we might be

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Column Safety 

Safety Corner: WSRCA Safety Companion App

July 21, 2023

Your Essential Tool for Workplace Safety by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC   (Editor’s Note: Stephen

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Column Equipment Notes 

Equipment Notes: Fire Hazards

July 21, 2023

Are You Sure You Closed Your Jobsite Properly? by Eddie Garcia, territory sales manager, Roofmaster Products Company (Editor’s Note: Eddie

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Column Editor's Notes 

Editor’s Notes: Domino Effect

July 21, 2023

City Vacancy Rates Continue to Rise There is no doubt that the COVID-19 pandemic changed the business model. Some say

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Column Construction Law 

Construction Law: Bankruptcy Claims

July 10, 2023

Prime Contractor Denied Subcontractor Indemnification by Trent Cotney, partner, Adams & Reese, LLP   (Editor’s Note: Trent Cotney, partner at

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Column Equipment Notes 

Equipment Notes: Protect Your Work Area

May 19, 2023

Perimeter Warning Line System Requirement Options by Pat Amicucci, Northern California territory sales manager, Roofmaster Products Company      

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Column Safety 

Safety: Why It’s Important

May 19, 2023

Inspecting Fall Protection Equipment Matters by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC          

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Column Tile Talk 

Tile Talk: Maintenance Program

May 19, 2023May 19, 2023

The Roofing Industry’s Untapped Market by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance      

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Column Market Survey 

Market Survey: Steep-Slope Market

May 19, 2023

Western Residential Roofing Market Looks Very Healthy Indeed by Marc Dodson, editor   Despite dire predictions of a recession, the

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Column Equipment Notes 

Equipment Notes: Protect Your Work Area

May 17, 2023

Perimeter Warning Line System Requirement Options by Pat Amicucci, Northern California territory sales manager, Roofmaster Products Company      

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Column Construction Law 

Construction Law: OSHA Penalties

May 17, 2023

New Enforcement Guidelines by Trent Cotney, partner, Adams & Reese, LLP                 (Editor’s

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Column Editor's Notes 

Editor’s Notes: Mixed Bag

May 17, 2023

Some Good News & Some Bad News If we’re headed toward a recession, as some keep predicting, you would never

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Column Tile Talk 

Tile Talk: Due Diligence

March 14, 2023March 15, 2023

Inspecting Proper Flashing After A Storm Event by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance (Editor’s

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Column Safety 

Safety Corner: Communication is Key

March 13, 2023March 15, 2023

Creating An Open & Honest Safety Environment by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC (Editor’s Note: Stephen

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Column Contractor Marketing 

Contractor Marketing: Marketing Initiatives

March 13, 2023March 15, 2023

How to Market Your Company More Efficiently by Heidi J. Ellsworth, owner, HJE Marketing (Editor’s Note: Heidi J. Ellsworth, a

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Column Equipment Notes 

Equipment Notes: Mixing & Matching

March 10, 2023March 15, 2023

Why It’s Not a Good Idea to Use Various Pieces of Equipment by Pat Amicucci, Northern California territory sales manager,

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Column Editor's Notes 

Editor’s Notes: The Economy

March 10, 2023March 15, 2023

The Construction Industry Looks Healthy for the Near Future Where is the construction market headed? Are we moving toward a

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Column Construction Law 

Construction Law: I-9

March 10, 2023March 15, 2023

Are You Ready for an Audit? by Trent Cotney, partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at

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Column Tile Talk 

Tile Talk: After the Storm

January 24, 2023

Be Prepared for Post-Storm Demand by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance   (Editor’s Note:

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