Tuesday, April 21, 2026
Latest:
  • Aiding Expansion
  • The Power of a Question
  • When the Rain Shows Up
  • The Redundant Advantage
  • The Housing Market

  • Articles
    • Cover Story
    • Construction Law
    • Contractor Marketing
    • Editor’s Notes
    • Equipment Notes
    • Featured Stories
    • Market Survey
    • Safety
    • Tile Talk
    • Tool Review
  • Industry News
  • Events
  • Manufacturers
  • Advertising
  • Contact Us
  • Subscribe
  • Digital Issue

Column

Column Contractor Marketing 

Is Your Brand Fresh?

Updating Your Brand to Keep up With Consumer Behavior by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J.

Read more
Column Safety 

Safety as a Core Value

Fostering a Culture of Safety in the Roofing Industry by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s

Read more
Column Tile Talk 

Tile Talk: Getting Up To Date

Upgrades of Roofing Assemblies is Smart by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance (Editor’s Note:

Read more
Column Construction Law 

Construction Law: Avoiding Misclassification

The Impact of Worker Misclassification in the Construction Industry by Trent Cotney, partner, Adams & Reese, LLP (Editor’s Note: Trent

Read more
Column Contractor Marketing 

Contractor Marketing: Purpose-Driven Marketing

Taking Precautions to Put Money Where it Matters by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth,

Read more
Column Safety 

Safety Corner: No More Cutting Costs

Embracing Safety as an Investment by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC (Editor’s Note: Stephen Zasadil spent

Read more
Column Editor's Notes 

Editor’s Notes: Death on the Job

Fatalities from Falls Continue to Rise It seems like the U.S. Bureau of Labor Statistics releases its report of Job

Read more
Column Tile Talk 

Tile Talk: Are You Fixing or Repairing?

The Importance of Maintenance on Rooftops During Winter by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance

Read more
Column Construction Law 

Construction Law: Internal Gutter? Know the Risks

Staying Aware of the Potential Pitfalls of Internal Gutters by Trent Cotney, partner, Adams & Reese, LLP (Editor’s Note: Trent

Read more
Column Contractor Marketing 

Contractor Marketing: Artificial Intelligence Finds Roofing

Effective Ways to Use AI to Help the Roofing Industry by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi

Read more
Column Safety 

Safety Corner: Consistency Is Key

Prioritizing Roofing Safety in the Year Ahead by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC (Editor’s Note: Stephen

Read more
Column Equipment Notes 

Equipment Notes: Transitioning to Battery Power

California Emissions Standards Changes for 2024 by James Yundt, president & GM, Roofmaster Products Company (Editor’s Note: James Yundt is

Read more
Column Editor's Notes 

Editor’s Notes: Game Changer

COVID and the Long-Lasting Consequences on Housing It’s obvious. I know it’s been said before, but it bears repeating. The

Read more
Column Tile Talk 

Tile Talk: Increasing Efficiency

Increasing Your Bottom Line Through Preparation by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance (Editor’s Note:

Read more
Column Market Survey 

Low-Slope Roofing Market

Western Commercial Roofing Market Steadily Rising by Marc Dodson, editor Despite market hurdles such as rising inflation, higher interest rates,

Read more
Column Contractor Marketing 

Contractor Marketing: Asking Questions

Expand Success with Immediate Testimonials by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a graduate of

Read more
Column Safety 

Safety Corner: Weathering the Heights

A Comprehensive Guide to Safe Roofing in Every Season by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC (Editor’s

Read more
Column Editor's Notes 

Editor’s Notes: Santa & the North Pole

Claus Industries: The Original Off-Shore Corporation It’s getting close to the end of the year and we’re gearing ourselves up

Read more
Column Construction Law 

Construction Law: Drug Laws

Medical Marijuana Use & Drug Testing by Trent Cotney, partner, Adams & Reese, LLP   (Editor’s Note: Trent Cotney, partner

Read more
Column Tile Talk 

Tile Talk: Wildfire Season

Wildfire Urban Interface Codes Have Changed by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance    

Read more
Column Tool Review 

Tool Review: Built to Perform

Metabo HPT 1-3/4” Coil Roofing Nailer by Ali Turner, editorial & multimedia manager   When it comes to asphalt shingle

Read more
Column Construction Law 

Construction Law: For Sale

Five Steps for Selling Your Construction Business by Trent Cotney, partner, Adams & Reese, LLP   (Editor’s Note: Trent Cotney,

Read more
Column Contractor Marketing 

Contractor Marketing: SkillsUSA

The Next Challenge for the Western States by Heidi J. Ellsworth, owner, HJE Consulting   (Editor’s Note: Heidi J. Ellsworth,

Read more
Column Safety 

Safety Corner: Establishing a Culture of Safety

The Crucial Role of Comprehensive Safety Orientation for All by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC  

Read more
Column Equipment Notes 

Equipment Notes: OSHA Inspections

How to Prepare For & Pass OSHA Inspections by Dan Dallenbach, territory sales manager, Roofmaster   By preparing for the

Read more
Column Editor's Notes 

Editor’s Notes: Staying on Top

The Western Roofing Expo Is Around the Corner While it’s not yet up to the level most Western roofing contractors

Read more
Column Market Survey 

Market Survey: Western Market Share

The Roofing Product Market in the West by Marc Dodson, editor   Just when it looked like we might be

Read more
Column Safety 

Safety Corner: WSRCA Safety Companion App

Your Essential Tool for Workplace Safety by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC   (Editor’s Note: Stephen

Read more
Column Equipment Notes 

Equipment Notes: Fire Hazards

Are You Sure You Closed Your Jobsite Properly? by Eddie Garcia, territory sales manager, Roofmaster Products Company (Editor’s Note: Eddie

Read more
Column Editor's Notes 

Editor’s Notes: Domino Effect

City Vacancy Rates Continue to Rise There is no doubt that the COVID-19 pandemic changed the business model. Some say

Read more
Column Construction Law 

Construction Law: Bankruptcy Claims

Prime Contractor Denied Subcontractor Indemnification by Trent Cotney, partner, Adams & Reese, LLP   (Editor’s Note: Trent Cotney, partner at

Read more
Column Equipment Notes 

Equipment Notes: Protect Your Work Area

Perimeter Warning Line System Requirement Options by Pat Amicucci, Northern California territory sales manager, Roofmaster Products Company      

Read more
Column Safety 

Safety: Why It’s Important

Inspecting Fall Protection Equipment Matters by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC          

Read more
Column Tile Talk 

Tile Talk: Maintenance Program

The Roofing Industry’s Untapped Market by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance      

Read more
Column Market Survey 

Market Survey: Steep-Slope Market

Western Residential Roofing Market Looks Very Healthy Indeed by Marc Dodson, editor   Despite dire predictions of a recession, the

Read more
Column Equipment Notes 

Equipment Notes: Protect Your Work Area

Perimeter Warning Line System Requirement Options by Pat Amicucci, Northern California territory sales manager, Roofmaster Products Company      

Read more
Column Construction Law 

Construction Law: OSHA Penalties

New Enforcement Guidelines by Trent Cotney, partner, Adams & Reese, LLP                 (Editor’s

Read more
Column Editor's Notes 

Editor’s Notes: Mixed Bag

Some Good News & Some Bad News If we’re headed toward a recession, as some keep predicting, you would never

Read more
Column Tile Talk 

Tile Talk: Due Diligence

Inspecting Proper Flashing After A Storm Event by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance (Editor’s

Read more
Column Safety 

Safety Corner: Communication is Key

Creating An Open & Honest Safety Environment by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC (Editor’s Note: Stephen

Read more
Column Contractor Marketing 

Contractor Marketing: Marketing Initiatives

How to Market Your Company More Efficiently by Heidi J. Ellsworth, owner, HJE Marketing (Editor’s Note: Heidi J. Ellsworth, a

Read more
Column Equipment Notes 

Equipment Notes: Mixing & Matching

Why It’s Not a Good Idea to Use Various Pieces of Equipment by Pat Amicucci, Northern California territory sales manager,

Read more
Column Editor's Notes 

Editor’s Notes: The Economy

The Construction Industry Looks Healthy for the Near Future Where is the construction market headed? Are we moving toward a

Read more
Column Construction Law 

Construction Law: I-9

Are You Ready for an Audit? by Trent Cotney, partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at

Read more
Column Tile Talk 

Tile Talk: After the Storm

Be Prepared for Post-Storm Demand by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance   (Editor’s Note:

Read more
Column Construction Law 

Construction Law: FAST Act

What California’s New Law Could Mean for Everyone by Trent Cotney, partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney,

Read more
Column Contractor Marketing 

Contractor Marketing: Diversifying Your Business

Sales & Maintenance Programs Lead to Revenue Opportunities by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth,

Read more
Column Safety 

Safety Corner: Training & Tracking

Making Sure Your Team is Up to Date on Protocols & Procedures by Stephen Zasadil, WSRCA safety consultant, president, SNK

Read more
Column Equipment Notes 

Equipment Notes: Fixed Access Ladders

OSHA Safety Requirements by James Yundt, president & GM, Roofmaster Products Company (Editor’s Note: James Yundt is the president and

Read more
Column Editor's Notes 

Editor’s Notes: Taxing the Sun, Part II

Back to the Drawing Board: California Alters Plan to Tax Solar Panels It’s not over yet. Last year we reported

Read more
  • ← Previous
  • Next →

Read More

Aiding Expansion
Article 

Aiding Expansion

0
A Roof, A Relief, A Community Win
Article Residential 

A Roof, A Relief, A Community Win

0
2026 IRE Recap
Article Feature Industry News 

2026 IRE Recap

0
Building Business With HOA Projects
Article Cover Story 

Building Business With HOA Projects

0
Custom Clay Tiles
Article Cover Story 

Custom Clay Tiles

0
Article 

Venting a Cathedral Vaulted Ceiling Attic

0
2026 IRE Recap
Article Feature Industry News 

2026 IRE Recap

0
Showcased at IRE
Industry News 

Showcased at IRE

0
Cold Weather Materials
Industry News 

Cold Weather Materials

0
Protective Eyewear
Industry News 

Protective Eyewear

0
Industry News 

New & Improved

0
Exterior Trends
Industry News 

Exterior Trends

0
Industry News 

Division Sales Manager

0
Industry News 

Sales Expansions

0
Community Support
Industry News 

Community Support

0
Western Roofing Expo 2025 Recap
Article Feature Industry News 

Western Roofing Expo 2025 Recap

0
A Word with the President
Article Industry News 

A Word with the President

0
Area Calculator
Industry News 

Area Calculator

0
Protective Film
Industry News 

Protective Film

0
Increased Cut Capacity
Industry News 

Increased Cut Capacity

0
Industry News 

Cover Boards

0
Industry News 

Membrane

0
Industry News 

Sprays

0
Industry News 

Johnny Zamrzla

0
Industry News 

Appointment

0
Industry News 

President

0
Industry News 

Moving Up

0
Industry News 

Game-Changing

0
Snow Guard System
Industry News 

Snow Guard System

0
Underlayment
Industry News 

Underlayment

0
Industry News 

New Innovation

0
Retirement
Industry News 

Retirement

0
Promotion
Industry News 

Promotion

0
Industry News 

New Hire

0
Industry News 

Leadership

0
Industry News 

President

0

Explore

Visit Our Sister Site

Advertise

sales@westernroofing.net

Subscribe

info@westernroofing.net

Contact Us

(775) 333-1080 (phone)

(775) 333-1081 (fax)

info@westernroofing.net

Copyright © 2026 . All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.