Exterior Trends
As homeowners continue to look for exterior design options that deliver low-maintenance, durability, and curb appeal, builders and remodelers are seeking products that balance beauty, performance, and ease of installation.
Kriss Swint, Director of Marketing Communications and Design Lead at Westlake Royal Building Products™, has identified the top 2026 exterior home trends driving project demand and how pros can use Westlake Royal’s versatile product portfolio to bring these looks to life efficiently and profitably.
The first trend is easy façade upgrades with big style. Quick exterior updates can elevate curb appeal and client satisfaction, without driving up budgets or maintenance demands. Panelized stone veneer, like Versetta Stone®, offers the authentic look of stone but installs like siding. Its lighter weight and lack of need for additional footings allow for faster turnaround time and lower labor costs.
For shorter project timelines, smaller design opportunities that require minimal labor can also make a big visual impact. Transform a plain porch ceiling with Grove Collection™ beadboard or Cedar Renditions™ soffit. Even unsightly columns can get a facelift with cellular PVC wraps.
One of the continuing trends we’re seeing is the shift toward siding and trim that looks beautiful, but offers less maintenance and lasting protection. Modern materials, like Celect® Cellular Composite Siding, deliver the warmth and dimension of real wood while minimizing maintenance needs. Clean lines, fade-resistant coatings, and interlocking designs help prevent moisture infiltration while maintaining long-term performance.
Options like TruExterior® poly-ash siding and trim combine durability, resistance to rot and moisture, and versatility with a paintable surface that lets homeowners embrace evolving color trends without fading or upkeep.
Another trend is that homeowners prefer resilient, energy-efficient roofs. A new roof continues to rank among the top home improvement projects for resale value and energy efficiency. Homeowners are prioritizing materials, like Newpoint™ Concrete Roof Tile and Unified Steel®, that stand up to extreme weather, including hail, wind, and fire, while offering lasting color and energy efficiency.
The best exterior upgrades go beyond fleeting trends, offering enduring design, lower maintenance, and greater protection against the elements. From high-performance roofing to modern trim, these choices combine practical value with timeless luxury, ensuring every update contributes to a more beautiful, worry-free home.
