Contractor Marketing

Generative Search Optimization

The Next Evolution of Roofing Marketing by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a

Giving Back with Purpose

How the Davis Memorial Foundation Elevates Roofing Brands by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J.

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More Than Just a Visual

A Practical Guide for Field Teams & Marketers to Use Video by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s

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The Tool of Tomorrow: AI

Using AI as a Tool, Not a Crutch, is Essential for Success by Heidi J. Ellsworth, Owner, HJE Consulting

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Expanding Opportunities

Diversifying Your Business Reinvigorates Marketing by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a graduate

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Productivity, Innovation, & Membership

Key Points to Keep in Mind for Your Business by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi

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Trends

What’s New with SEO? by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a graduate of the

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Davis Memorial Foundation

The Importance of Giving Back in Marketing by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a

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Is Your Brand Fresh?

Updating Your Brand to Keep up With Consumer Behavior by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J.

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Contractor Marketing: Purpose-Driven Marketing

Taking Precautions to Put Money Where it Matters by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth,

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Contractor Marketing: Artificial Intelligence Finds Roofing

Effective Ways to Use AI to Help the Roofing Industry by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi

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Contractor Marketing: Asking Questions

Expand Success with Immediate Testimonials by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a graduate of

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Contractor Marketing: SkillsUSA

The Next Challenge for the Western States by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth,

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Contractor Marketing: Marketing Initiatives

How to Market Your Company More Efficiently by Heidi J. Ellsworth, owner, HJE Marketing (Editor’s Note: Heidi J. Ellsworth, a

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Contractor Marketing: Diversifying Your Business

Sales & Maintenance Programs Lead to Revenue Opportunities by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth,

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Contractor Marketing: Looking Ahead

Are You Working On Your Marketing Plan For 2023? by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J.

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Contractor Marketing: After the Sale

Creating Company Promoters by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a graduate of the University

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Contractor Marketing: RT3

Recruiting & Technology by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a graduate of the University

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Contractor Marketing: LinkedIn

A Networking Tool for Success by Heidi J. Ellsworth, owner, HJE Consulting

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Contractor Marketing: Make Time for Networking

Networking is the Best Kind of Marketing by Heidi J. Ellsworth, owner, HJE Consulting

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Contractor Marketing: The Value of Brutal Honesty

Maintain Communication to Keep Your Brand Strong by Heidi J. Ellsworth, owner, HJE Consulting