Getting Ahead of the Storm
Turn Roof Readiness Into Recurring Business by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance (Editor’s Note:
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Fifteen Minutes
Why Your Rescue Plan Probably Isn’t One by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s Note: Stephen
Read moreYour Digital Reputation Lives Beyond Your Website
Establishing a Strong Presence Across Industry Trusted Roofing Resources by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J.
Read moreElevating Crew Safety
Essential Ladder Accessories & Regulatory Realities by Pat Amicucci, Northern California Territory Sales Manager, Roofmaster Products Company (Editor’s Note: Pat
Read moreRoofing Contracts in a Tight Market
Five Provisions Contractors Should Revisit by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at Adams
Read moreThe Power of a Question
Why Listening Is the Most Important Marketing Strategy in 2026 by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note:
Read moreWhen the Rain Shows Up
Wet-Season Roofing Risks You Can’t Ignore by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s Note: Stephen
Read moreThe Redundant Advantage
Why Built-Up Roofing is Making a Western Comeback by James Yundt, President & GM, Roofmaster Products Company (Editor’s Note:
Read moreThe Housing Market
A Fluctuating Market Means Roofing Contractors Must Adapt It’s no secret that residential home sales are slowing across the
Read moreThe Risk Most Contractors Overlook
Legal Issues in Fleet Management by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at Adams
Read moreRequired Practical Experience
Lawmakers Don’t Have a Clue as to What Makes a Business Function There’s one fact about our capitalist society that
Read moreThe Critical Prep
Why Site Setup Dictates Tear-Off Success by John Davis, Territory Sales Manager, Roofmaster (Editor’s Note: John Davis has spent
Read moreA Clean Roofline For the New Year
Early Months of the Year are the Best Time to Audit Your Safety Program by Stephen Zasadil, WSRCA Safety Consultant,
Read moreWhat to Keep Track Of
Top Issues Shaping Steep-Slope Roofing on the West Coast in 2026 by Richard K. Olson, President & Technical Director, Tile
Read moreDocument Your Changes
The Hidden Risk in “Friendly” Contract Modifications Requested Mid-Project by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent
Read moreTaking Advantage of the Season
Preparing Your Roofing Marketing for Hail Season & Severe Weather by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note:
Read moreTradition Meets Technology
Reinventing Tile Roofs for the Climate-Resilient Era by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance
Read moreSafety is in the Small Things
Why Details Matter as Much as the Big Risks by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC
Read moreGenerative Search Optimization
The Next Evolution of Roofing Marketing by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a
Read moreAdapting for the Cold
The Effects of Winter Weather on Roofing by Gary Zimmerman, Territory Sales Manager, Roofmaster Products Company (Editor’s Note: Gary Zimmerman
Read moreWarranty Wars
How to Protect Yourself in the Age of System Specifiers & AI Inspections by Trent Cotney, Partner, Adams & Reese,
Read moreA Roofing Professional’s Guide
Preparing for Hurricane & Fire Seasons by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance (Editor’s
Read moreMore Than Just a Visual
A Practical Guide for Field Teams & Marketers to Use Video by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s
Read moreA Path to Safety & Compliance
Investigating & Reporting Accidents in the Roofing Industry by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s
Read moreImmigration & Labor
Our Labor Problems Have Been Decades in the Making We’ve painted ourselves into a corner. For decades, parents and teachers
Read moreKnowing Your Laws
Wildfire Litigation Exposure in the Expanding Wildland Urban Interface by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent
Read moreHousing Trends
What a Homeowner Wants & What They Can Afford This issue will focus on the Residential New and Reroofing Market,
Read moreLooking Forward
Advocating for Positive Change for the Industry by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance
Read moreBeating the Heat
Staying Safe on the Roof in the Western Sun by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC
Read moreWhat’s Next?
Impact of China Tariffs on Consumable Goods in the Roofing Industry by James Yundt, President & GM, Roofmaster Products Company
Read moreThe Tool of Tomorrow: AI
Using AI as a Tool, Not a Crutch, is Essential for Success by Heidi J. Ellsworth, Owner, HJE Consulting
Read moreHandling Roofing Defect Claims
Legal Strategies for Contractors & Suppliers by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at
Read moreReroofing & Renovation
Looking Beyond the Roof Yes, it’s that time of the year again. Spring is in the air, and a young
Read moreFire Protection
Increasing Fire Reliance for Steep Slope Applications by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance
Read moreNavigating the Latest OSHA Changes
What Roofing Professionals Need to Know in 2025 by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s
Read moreExpanding Opportunities
Diversifying Your Business Reinvigorates Marketing by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a graduate
Read moreRecent Executive Orders
Guidance for the Construction Industry by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at
Read moreMore Than Just a Move
Roofmaster’s Fort Worth Leap Represents Progress for All by James Yundt, President & GM, Roofmaster Products Company (Editor’s Note:
Read moreDeath on the Job
Falls Still Account for the Majority of Construction Job Fatalities The United States Bureau of Labor Statistics released its report
Read moreWeather Worries
Designing Steep Slope Roofs for Cold & Snow Regions by Richard K. Olson, President & Technical Director, Tile Roofing Industry
Read moreProductivity, Innovation, & Membership
Key Points to Keep in Mind for Your Business by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi
Read moreStarting the Year Right
Making Safety a Priority in Roofing by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s Note: Stephen
Read moreStaying Prepared
Federal Court Halts the Corporate Transparency Act by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner
Read moreThe Importance of Upkeep
Roof Maintenance for Steep-Slope Residential Roofs by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance (Editor’s Note:
Read moreStaying Ahead
A Guide to the OSHA Changes for Roofing Contractors by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s
Read moreTrade Stacking
What It Is & How to Avoid It by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney,
Read moreGetting in Touch
The Western Roofing Expo is a Great Resource by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance
Read moreBeneficial Ownership Information Report
Shuttered Businesses & CTA Reporting Requirments by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at
Read moreDavis Memorial Foundation
The Importance of Giving Back in Marketing by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a
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