Taking Advantage of the Season
Preparing Your Roofing Marketing for Hail Season & Severe Weather by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note:
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Tradition Meets Technology
Reinventing Tile Roofs for the Climate-Resilient Era by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance
Read moreSafety is in the Small Things
Why Details Matter as Much as the Big Risks by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC
Read moreGenerative Search Optimization
The Next Evolution of Roofing Marketing by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a
Read moreAdapting for the Cold
The Effects of Winter Weather on Roofing by Gary Zimmerman, Territory Sales Manager, Roofmaster Products Company (Editor’s Note: Gary Zimmerman
Read moreWarranty Wars
How to Protect Yourself in the Age of System Specifiers & AI Inspections by Trent Cotney, Partner, Adams & Reese,
Read moreA Roofing Professional’s Guide
Preparing for Hurricane & Fire Seasons by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance (Editor’s
Read moreMore Than Just a Visual
A Practical Guide for Field Teams & Marketers to Use Video by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s
Read moreA Path to Safety & Compliance
Investigating & Reporting Accidents in the Roofing Industry by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s
Read moreImmigration & Labor
Our Labor Problems Have Been Decades in the Making We’ve painted ourselves into a corner. For decades, parents and teachers
Read moreKnowing Your Laws
Wildfire Litigation Exposure in the Expanding Wildland Urban Interface by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent
Read moreHousing Trends
What a Homeowner Wants & What They Can Afford This issue will focus on the Residential New and Reroofing Market,
Read moreLooking Forward
Advocating for Positive Change for the Industry by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance
Read moreBeating the Heat
Staying Safe on the Roof in the Western Sun by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC
Read moreWhat’s Next?
Impact of China Tariffs on Consumable Goods in the Roofing Industry by James Yundt, President & GM, Roofmaster Products Company
Read moreThe Tool of Tomorrow: AI
Using AI as a Tool, Not a Crutch, is Essential for Success by Heidi J. Ellsworth, Owner, HJE Consulting
Read moreHandling Roofing Defect Claims
Legal Strategies for Contractors & Suppliers by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at
Read moreReroofing & Renovation
Looking Beyond the Roof Yes, it’s that time of the year again. Spring is in the air, and a young
Read moreFire Protection
Increasing Fire Reliance for Steep Slope Applications by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance
Read moreNavigating the Latest OSHA Changes
What Roofing Professionals Need to Know in 2025 by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s
Read moreExpanding Opportunities
Diversifying Your Business Reinvigorates Marketing by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a graduate
Read moreRecent Executive Orders
Guidance for the Construction Industry by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at
Read moreMore Than Just a Move
Roofmaster’s Fort Worth Leap Represents Progress for All by James Yundt, President & GM, Roofmaster Products Company (Editor’s Note:
Read moreDeath on the Job
Falls Still Account for the Majority of Construction Job Fatalities The United States Bureau of Labor Statistics released its report
Read moreWeather Worries
Designing Steep Slope Roofs for Cold & Snow Regions by Richard K. Olson, President & Technical Director, Tile Roofing Industry
Read moreProductivity, Innovation, & Membership
Key Points to Keep in Mind for Your Business by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi
Read moreStarting the Year Right
Making Safety a Priority in Roofing by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s Note: Stephen
Read moreStaying Prepared
Federal Court Halts the Corporate Transparency Act by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner
Read moreThe Importance of Upkeep
Roof Maintenance for Steep-Slope Residential Roofs by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance (Editor’s Note:
Read moreStaying Ahead
A Guide to the OSHA Changes for Roofing Contractors by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s
Read moreTrade Stacking
What It Is & How to Avoid It by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney,
Read moreGetting in Touch
The Western Roofing Expo is a Great Resource by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance
Read moreBeneficial Ownership Information Report
Shuttered Businesses & CTA Reporting Requirments by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at
Read moreDavis Memorial Foundation
The Importance of Giving Back in Marketing by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a
Read moreAerosol Spray Paints
Proper Use of Your Rattle Can by Jason Anderson, Operations Manager, Roofmaster Products Company (Editor’s Note: Jason Anderson is the
Read moreCelebrating 50 Years of Safety & Excellence
The Legacy of the Western States Roofing Contractors Association by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s
Read moreWSRCA Hits 50 Year Milestone
The Connection Between the WSRCA & Western Roofing It was back in 1973 when a group of Western roofing contractors
Read moreUpgrades Are No Longer A Luxury
Roof Improvements Can Help Performance in Disasters by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance (Editor’s
Read moreCost of Ownership
Where Does a Homeowner’s Money Go? It’s always a good idea to know how your client is spending their money;
Read moreIs Your Brand Fresh?
Updating Your Brand to Keep up With Consumer Behavior by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J.
Read moreSafety as a Core Value
Fostering a Culture of Safety in the Roofing Industry by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s
Read moreTile Talk: Getting Up To Date
Upgrades of Roofing Assemblies is Smart by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance (Editor’s Note:
Read moreConstruction Law: Avoiding Misclassification
The Impact of Worker Misclassification in the Construction Industry by Trent Cotney, partner, Adams & Reese, LLP (Editor’s Note: Trent
Read moreContractor Marketing: Purpose-Driven Marketing
Taking Precautions to Put Money Where it Matters by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth,
Read moreSafety Corner: No More Cutting Costs
Embracing Safety as an Investment by Stephen Zasadil, WSRCA safety consultant, president, SNK Services LLC (Editor’s Note: Stephen Zasadil spent
Read moreEditor’s Notes: Death on the Job
Fatalities from Falls Continue to Rise It seems like the U.S. Bureau of Labor Statistics releases its report of Job
Read moreTile Talk: Are You Fixing or Repairing?
The Importance of Maintenance on Rooftops During Winter by Richard K. Olson, president & technical director, Tile Roofing Industry Alliance
Read moreConstruction Law: Internal Gutter? Know the Risks
Staying Aware of the Potential Pitfalls of Internal Gutters by Trent Cotney, partner, Adams & Reese, LLP (Editor’s Note: Trent
Read moreContractor Marketing: Artificial Intelligence Finds Roofing
Effective Ways to Use AI to Help the Roofing Industry by Heidi J. Ellsworth, owner, HJE Consulting (Editor’s Note: Heidi
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