Winners Abound
Rocky Mountain Snow Guards, Inc., a leader in the snow retention industry, and S-5!®, the inventor of engineered, manufactured, metal
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Family Renewal Shelter
Showing Support for Domestic Violence Victims in Tacoma, Washington by Camille Dodson, Editorial Assistant Stepping up to look out
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Marshfield High School
Preserving History with Modern Roofing Performance by Melissa Hubbell, Marketing Communications Manager, Duro-Last Located in the heart of Coos
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Lessons From a Colorado Townhome Roof
Large HOA Projects Reveal Concerns During Cold-Weather Roofing by Jonathan Abernathy, Director of Contractor Engagement, TAMKO Building Products Anyone
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Roof Refresher
Shingles Solve Cottage-Style Community’s Deficiencies in Beaverton, Oregon by Camille Dodson, Editorial Assistant In Beaverton, Oregon, a 55+ community
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Better Safe than Sorry
What the Palisades Fire Revealed About Building for Wildfire Resilience by John Chamberlin, Senior Director, Product Management, Georgia-Pacific Building Products
Read moreSteep-Slope Roofing
Continued Growth for Western Residential Roofing Market by Marc Dodson, Editor The residential roofing market continues to grow in
Read moreSpring Maintenance
The Contractor’s Opportunity to Prevent Summer Roof Failures by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance
Read moreGetting Specific
Why Your Safety Program Looks Great… & Still Gets Rejected by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC
Read moreGetting More Search Results
Online Estimates Are Changing Google for Roofing Contractors by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J.
Read moreThe Multi-Employer Worksite Doctrine
What it Means for Roofing Contractors & Why it Should be Reformed by Trent Cotney, Partner, Adams & Reese, LLP
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Resilient Cladding & Roofing
Police Station Mimics Coastal Landscape in Lincoln City, Oregon by Marcus Dodson, Editor Nestled in the heart of Lincoln
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Aiding Expansion
Donated Roof for Hospital in Cedar City, Utah by Marcus Dodson, Publisher & Editor Construction was recently completed on
Read moreThe Power of a Question
Why Listening Is the Most Important Marketing Strategy in 2026 by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note:
Read moreWhen the Rain Shows Up
Wet-Season Roofing Risks You Can’t Ignore by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC (Editor’s Note: Stephen
Read moreThe Redundant Advantage
Why Built-Up Roofing is Making a Western Comeback by James Yundt, President & GM, Roofmaster Products Company (Editor’s Note:
Read moreThe Housing Market
A Fluctuating Market Means Roofing Contractors Must Adapt It’s no secret that residential home sales are slowing across the
Read moreThe Risk Most Contractors Overlook
Legal Issues in Fleet Management by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent Cotney, partner at Adams
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A Roof, A Relief, A Community Win
Surprising an Elderly Couple in Northern Arizona with a Donated Roof by Jennifer George, Owner & CEO, Northern Arizona Roof
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2026 IRE Recap
2026 International Roofing Expo in Las Vegas, Nevada by Marcus Dodson, Publisher The International Roofing Expo® (IRE) had its
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Building Business With HOA Projects
Low Maintenance Composite Roofing Creates Versatility in the West by Marcus Dodson, Publisher From amenities to location to security,
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Showcased at IRE
At the 2026 International Roofing Expo® (IRE) in Las Vegas, Elevate™, a brand of commercial roofing systems and part of
Read moreRequired Practical Experience
Lawmakers Don’t Have a Clue as to What Makes a Business Function There’s one fact about our capitalist society that
Read moreThe Critical Prep
Why Site Setup Dictates Tear-Off Success by John Davis, Territory Sales Manager, Roofmaster (Editor’s Note: John Davis has spent
Read moreA Clean Roofline For the New Year
Early Months of the Year are the Best Time to Audit Your Safety Program by Stephen Zasadil, WSRCA Safety Consultant,
Read moreWhat to Keep Track Of
Top Issues Shaping Steep-Slope Roofing on the West Coast in 2026 by Richard K. Olson, President & Technical Director, Tile
Read moreDocument Your Changes
The Hidden Risk in “Friendly” Contract Modifications Requested Mid-Project by Trent Cotney, Partner, Adams & Reese, LLP (Editor’s Note: Trent
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Custom Clay Tiles
Recreating the Look of Traditional Native Dwellings in Santa Ynez, California by Camille Dodson, Editorial Assistant In May of
Read moreTaking Advantage of the Season
Preparing Your Roofing Marketing for Hail Season & Severe Weather by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note:
Read moreVenting a Cathedral Vaulted Ceiling Attic
Intake & Exhaust Airflow Needed Just Like Traditional Attics by Paul Scelsi, Marketing Communications Manager, AirVent There are two
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Cold Weather Materials
As we head into colder months, many roofers and contractors will face downtime until temperatures allow for the safe installation
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Protective Eyewear
The sporty styling and tasteful green accents capture attention, but it’s the multi-pronged approach to protection that keeps workers coming
Read moreNew & Improved
BITEC™, Inc. recently introduced a new and improved line of StrongHold™ single-ply roofing systems. These next-generation roofing membranes include enhanced
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Exterior Trends
As homeowners continue to look for exterior design options that deliver low-maintenance, durability, and curb appeal, builders and remodelers are
Read moreDivision Sales Manager
PABCO® Roofing Products has announced the appointment of Eric Johnston as the company’s new Division Sales Manager. Johnston brings more
Read moreSales Expansions
FlashCo® announced the hiring of Oscar Castaneda for the position of Sales Representative for the Southwest-South Region. Castaneda joins FlashCo
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Community Support
HBC Roofing, Mesa, Arizona, is pleased to announce the start of its Phoenix Roof Rescue Initiative. The community program aims
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Built to Brew, Engineered to Last
Inside the G150 Molson Coors Roofing Project by Aaron Harvey, Construction Executive, Douglass Colony Group Located in the heart
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Western Roofing Expo 2025 Recap
Las Vegas Hosts 51st Annual WSRCA Expo by Marcus Dodson, Publisher The Western States Roofing Contractors Association (WSRCA) hosted
Read moreLow-Slope Roofing Market
Western Commercial Roofing Market Keeps Rising by Marc Dodson, Editor Despite market hurdles such as rising inflation, higher interest
Read moreTradition Meets Technology
Reinventing Tile Roofs for the Climate-Resilient Era by Richard K. Olson, President & Technical Director, Tile Roofing Industry Alliance
Read moreSafety is in the Small Things
Why Details Matter as Much as the Big Risks by Stephen Zasadil, WSRCA Safety Consultant, President, SNK Services LLC
Read moreGenerative Search Optimization
The Next Evolution of Roofing Marketing by Heidi J. Ellsworth, Owner, HJE Consulting (Editor’s Note: Heidi J. Ellsworth, a
Read moreAdapting for the Cold
The Effects of Winter Weather on Roofing by Gary Zimmerman, Territory Sales Manager, Roofmaster Products Company (Editor’s Note: Gary Zimmerman
Read moreWarranty Wars
How to Protect Yourself in the Age of System Specifiers & AI Inspections by Trent Cotney, Partner, Adams & Reese,
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Codes, Coverings, & Compliance
Managing Wildfire Risk in Roofing by Steven C. Wadding RRC, RRO, CDT, Corporate Projects Manager, Polyglass USA The threat
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A Word with the President
Conversing about the Future with Stan Robinson, the New WSRCA President by Marcus Dodson, Publisher The Western States Roofing
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The Edgewood Lake Tahoe Resort
Standing Against Weather & Wear in the Sierra Nevada Mountains by Camille Dodson, Editorial Assistant Nestled at the water’s
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Sealants Study
Silicone Sealants Stand the Test of Time by Errol Bull, Technical Services Manager, Momentive Performance Materials What do you
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