IRE Recap

2024 International Roofing Expo in Las Vegas, Nevada

by Marcus Dodson, publisher

The International Roofing Expo® (IRE) headed to Las Vegas, Nevada for its annual show in early February 2024 at the Las Vegas Convention Center. Attendees got a first-hand look at the newest tools, technologies, and resources available to professionals in the roofing industry. The trade show was dynamic and exciting, with roofing contractors, superintendents, foremen, architects, designers, estimators, building owners, facility managers, specifiers, CEOs, and general managers exploring all of the new tools on display, making connections, and having fun.

At this year’s event, attendees explored booths that featured hundreds of manufacturers and suppliers on the trade show floor. There was an unbelievable amount of multi-dimensional products, services, and technologies available for attendees to learn about, from a variety of exhibiting companies. Interactive product demonstrations took place all over the trade show floor, and educational sessions were available to everyone that wished to learn more about the newest practices in the roofing industry. As usual, key suppliers were on exhibit and provided educational solutions for challenges that the roofing industry faces today.

Same as last year, the Metal Marketplace was a popular spot for attendees to gather and learn about the latest cutting-edge metal products, designs, building concepts, tools, and services from metal roofing manufacturers. The Business and Technology Pavilion showcased the latest products and services available that can help businesses run more efficiently, effectively, and safely. These included mobile, wireless, and web-based programs for insurance, finance, credit, estimating, labor, weather, and more. Lead generation tools, marketing services, and project software were popular topics at this trade show spot.

An exciting Exteriors Pavilion was host to the latest windows and siding products and services. There were several demonstrations of new innovations and practices for exterior replacement projects.

“Alongside the impressive product exhibitions, roofing industry leaders engaged in discussions crucial to the roofing and building construction sectors,” said Justin Koscher, President of the Polyisocyanurate Insulation Manufacturers Association. “A major area of focus in those conversations was on improving whole building performance through energy-efficient roof replacements. Additionally, there was a strong interest in tapered roof insulation for its ability to enhance energy efficiency and address performance issues such as poor drainage, commonly faced by roofing professionals when working on existing buildings with under-insulated roof assemblies.”

National Women in Roofing (NWIR) hosted its seventh annual NWIR Day ahead of the trade show. Professional, like-minded, good-spirited women from all facets of the roofing industry came together to experience insight, inspiration, and fun. Sessions covered topics including business development, communications, career development, recruitment, roofing technology advancements, hands-on product demonstrations, and networking. There was a light breakfast, lunch, snacks, and an evening activity for NWIR Day attendees.

First-time IRE attendees were invited to the First-Time Attendees Reception at the Beer Park in Las Vegas ahead of the show. NRCA staff, attendees, manufacturers, and IRE show organizers went over how to get the most out of your IRE experience. Immediately following the First-Time Attendees Reception was the Welcome Party. Guests enjoyed beer, wine, sodas, and hors d’oeuvres while listening to live music and dancing. The Welcome Party was an excellent opportunity to network with colleagues, meet up with old friends, and make new connections. While there, IRE attendees also got to experience the largest permanently displayed collection of Southern Vernacular Art. Shuttles were available for everyone, allowing it to be a truly fun and stress-free evening.

The 2024 IRE hosted two different keynote speakers. On February 6, Josey Parks, owner of the Win the Storm Conference, shared insights from his experience navigating the evolving AI landscape, demystifying AI to empower businesses of all sizes. Parks was a firm advocate of the idea that AI can be a game-changer for local governments, equipping them with tools that could redefine community service, and that business owners should adapt their technology to effectively serve customers. On February 7, Liza Hausman, Vice President of Industry Marketing at Houzz, shared the five mega-consumer trends driving home improvement and her latest research on massive macro-trends. Hausman hoped that attendees came away with a better understanding of their customers and prospects, and what the customers want for their homes as well as from the renovation experience with their contractors.

The local chapter of Rebuilding Together partnered once again with IRE to give back to a local community for the 15th Annual Community Service Day Project. Volunteers from across the country gathered to donate time, labor, and supplies to help a community member with roof repairs.

It was another fantastic year for the national roofing industry event. Attendees left Las Vegas with the tips, tricks, and tools needed to bring continued success to the roofing industry in 2024. Please join us next year from February 19-21 at the Henry Gonzales Convention Center in San Antonio, Texas, for the IRE 2025.