To further expand its services, outreach, and social media presence, the Tile Roofing Industry (TRI) Alliance has announced a partnership with The Business Side of Things based in Los Angeles, California. Reagan Campbell, founder and CEO of The Business Side of Things, brings her growing marketing and social media expertise and networks to help grow the brand of our TRI Alliance organization.

Campbell, a social media and marketing expert, is a graduate from Rollins College with a degree in business management and is passionate about helping businesses and individuals elevate their digital presence through social media.

Founded in 1971 and headquartered in Seattle, Washington, The TRI Alliance is a non-profit company that’s dedicated to growing tile roofing markets in the United States and Canada through technical expertise, training, and elevating the benefits of tile. The TRI Alliance has produced technical code manuals; installation guides; and has developed code legislation alongside local, state, and national regulating bodies in conjunction with roofing contractors, installers, and inspectors, among others. In addition, the TRI Alliance has developed an extensive training and certification program.