California Expansion

Elite Roofing Supply is pleased to announce it will be opening its 18th branch in gorgeous San Juan Capistrano, California, in April. This is Elite’s fourth branch in Southern California. Under Jim Estrada’s leadership, and with Steve Whipple as regional vice president, Elite will be serving San Juan Capistrano and the surrounding area.

Estrada has been part of the roofing distribution industry for over 30 years, so it’s likely many of you have already come in contact with him at one point or another. Prior to Elite, he spent his time as a territory manager, where he partnered with roofing contractors in Orange, San Diego, Riverside, and San Bernardino counties, and later throughout Southern California. Estrada joined Elite three years ago as an outside sales rep and hit the ground running from day one.

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