The National Roofing Contractors Association (NRCA) has entered into a strategic partnership with the national TV show Inside the Blueprint to produce educational content regarding roofing industry issues, initiatives, and innovative solutions. The NRCA will create broadcast-quality video content specifically addressing roofing industry insight for industry professionals, and the content will be integrated into 1/2-hour episodes. The TV show airs nationally on Fox Business Network and internationally to more than 35 countries on Bloomberg International.
The NRCA and Inside the Blueprint will work together to promote the TV show via digital marketing and on social media platforms leading up to the first airing in 2021. Inside the Blueprint shares the NRCA’s view that providing educational content specific to the needs of architects, engineers, and roofing professionals are keys to helping the industry address challenges related to sustainability, efficiency, and resilience.