Big Past, Bigger Future

International Roofing Expo Heads to Dallas, Texas

by Marcus Dodson, publisher

 *photo courtesy of VisitDallas®

The Kay Bailey Hutchison Convention Center in Dallas, Texas, will welcome thousands of roofing professionals to the International Roofing Expo® (IRE), which will be held February 4-6, 2020. Attendees can look forward to a unique opportunity to get a first-hand look at the latest trends, the newest products, and the most recent innovations in the roofing industry. The IRE is a great event for commercial and residential roofing professionals to stay abreast of market directions, trends, and cutting-edge technology.


On the Show Floor

With hundreds of exhibiting companies and hours of exhibit time, there will be a wide range of multi-dimensional manufacturers and suppliers of all sizes displaying thousands of innovative and profit-driving products, services, technologies, and equipment. On display will be the following products: bitumen/asphalt, BUR, coatings, sealants, adhesives, fasteners, flashing, gutters, ladders and scaffolding, metal panels and shingles, modified bitumen, roof decks, roof hatches and doors, roof pavers, fall protection, siding and insulation, single-ply roofing, solar, spray polyurethane foam, software, tile, underlayment, vapor retarders, ventilation, waterproofing, and much more.

In the Business and Technology Pavilion attendees will find the latest products and services that will help their businesses run more efficiently and effectively. The pavilion will also provide an opportunity for professionals to meet with the suppliers who are changing the face of this segment of the industry and receive guidance on selecting the right products to help manage their businesses.

Stop by the Metal Marketplace Pavilion on the trade show floor to find leading manufacturers supplying creative and innovative metal products, designs, building concepts, tools, and services. For those who specialize in metal, this is definitely an area that should not be missed.

Learn tricks, tips, and detailed instructions from key exhibitors as they present demonstrations of their products, equipment, and materials at the Exhibitor Product Clinics and Education.


Educational Opportunities

As always, education is a top priority at the IRE, and through an exceptional offering of 66 hours of courses, attendees can choose from 44 knowledge-building sessions in eight tracks where they will learn the best practices and the latest technologies designed to improve skills and grow businesses. The tracks are: general business, technical, workplace safety, leadership/management, green building, money matters, sales/service, and legal/HR.

Sessions are specifically targeted to commercial, residential, and metal contractors; owners, CEOs, and general managers; superintendents and foremen; architects, designers, and consultants; salesmen and estimators; manufacturers and suppliers; and building owners and facility managers.


Special Events

National Women in Roofing (NWIR) is hosting the second annual NWIR Day on Sunday, February 2, 2020. Be among professional, like-minded, good-spirited women from all facets of the roofing industry and experience insight, inspiration, and fun. There will be plenty of time for discussion with colleagues and opportunities to grow professional networks and meet new peers. Educational sessions cover topics including business development, communications, career development, mentoring, recruitment, roofing technology advancements, hands-on product demonstrations, and a safety wear fashion show.

Charlotte Jones, Dallas Cowboys executive president and chief brand officer, will be this year’s keynote speaker on Tuesday, February 4, 2020. She oversees all business operations, strategies, and applications surrounding the team’s brand as it is presented to fans worldwide. Learn from Jones as she discusses building one of the most recognizable and valuable sports brands in the world and about the groundbreaking approach she organized for fundraising. As the first woman keynote speaker at IRE, Jones will share strategies about setting high expectations, the pressure to deliver, and continuing to raise the bar. She will also share the new fan engagement initiatives and innovations the Dallas Cowboys Football Club is spearheading.

If it’s your first time attending IRE, don’t forget to attend the First-Time Attendees Reception on Monday, February 3, 2020, at 4:00 p.m. You’ll hear from the industry, including the NRCA, other attendees, manufacturers, and IRE show organizers, so you know what to expect when the doors open. The First-Time Attendees Reception was created for roofing professionals who have never attended IRE so they can make the most of all the networking events, education, exhibits, and resources at the show. Beer, wine, and small plates will be served.

Plan to attend this year’s Welcome Party on Tuesday, February 4, 2020, at 5:30 p.m., sponsored by Tremco® Roofing and Building Maintenance. Relax, unwind, and get to know your industry colleagues as you enjoy complimentary beer, wine, sodas, and appetizers while listening to The Rich Girls at The Bomb Factory in the Deep Ellum neighborhood of Dallas. Be sure to register in advance if you wish to attend the Welcome Party.

Returning once again is the popular SRS Extreme Tailgate. It is an opportunity to take a break from the busy show floor to enjoy a beverage and cigar while meeting the entire SRS Distribution senior management team. Enjoy the sunshine in a relaxed and inviting atmosphere while checking out the customized tailgating RV.

Come to Dallas a day early on Monday, February 3, 2020, to give back to the local community by participating in the Community Service Day’s home renovation project, sponsored by Sika® Sarnafil®. To help with the renovations, skilled volunteers are needed from a variety of construction disciplines, including roofing contractors, general contractors, project managers, home inspectors, carpenters, plumbers, electricians, painters, masons, plasterers/drywall, HVAC, tile setters, and others. Volunteers, from professional to amateur, will work under the direction of a crew chief. Monetary donations for Community Service Day are also needed and all donors will receive a tax-deductible receipt.

For even more information regarding registration, visit or call (866) 860-1970. This year’s IRE is an unbeatable way to learn new skills, make powerful connections, and just plain have fun. We hope to see all of you there.

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