International Roofing Expo 2024

NRCA Trade Show Heads to Las Vegas, Nevada

by Marcus Dodson, publisher

The Las Vegas Convention Center in Las Vegas, Nevada, will welcome thousands of roofing professionals to the International Roofing Expo® (IRE), which will be held Febrary 6-8, 2024. Attendees can look forward to a unique opportunity to get a first-hand look at the latest trends, the newest products, and the most recent innovations in the roofing industry. The IRE is a great event for commercial and residential roofing professionals to stay on top of market directions, trends, and cutting-edge technology.

On the Show Floor

With hundreds of exhibiting companies and hours of exhibit time, there will be a wide range of multi-dimensional manufacturers and suppliers of all sizes displaying thousands of innovative and profit-driving products, services, technologies, and equipment. On display will be the following products: bitumen/asphalt, BUR, coatings, sealants, adhesives, fasteners, flashing, gutters, ladders and scaffolding, metal panels and shingles, modified bitumen, roof decks, roof hatches and doors, roof pavers, fall protection, siding and insulation, single-ply roofing, solar, spray polyurethane foam, software, tile, underlayment, vapor retarders, ventilation, waterproofing, and much more.

In the Business and Technology Pavilion attendees will find the latest products and services that will help their businesses run more efficiently and effectively. The pavilion will also provide an opportunity for professionals to discover the latest business solutions from lead generation tools and marketing services to project software and consulting firms.

Stop by the Metal Marketplace Pavilion on the trade show floor to find leading manufacturers supplying creative and innovative metal products, designs, building concepts, tools, and services. You can see the latest materials and tools available to the industry today, from metal shingles to vertical panels.

Whether you are looking to expand your business or already service these markets, explore the Exteriors Pavilion to find the latest windows and siding products and services. The Exteriors Pavilion will feature demonstrations of new innovations and practices for exterior replacement projects.

Educational Opportunities

At IRE, show floor educational opportunities offer busy attendees convenient opportunities to learn from top industry experts. Throughout the three days, attendees can participate in small-group sessions designed to help them expand their technical skills and provide real-world solutions to improve how they run their businesses. The sessions cover a range of topics, including digital marketing, employee training, customer service, improving your sales, technical skills, and more. Sessions are specifically targeted to commercial, residential, and metal contractors; owners, CEOs, and general managers; superintendents and foremen; architects, designers, and consultants; salesmen and estimators; manufacturers and suppliers; and building owners and facility managers.

Keynote Speakers

The 2024 IRE will be host to two different keynote speakers. On February 6, Zack Kass, Former Head of Go-to-Market at OpenAI, will share insights from his 14 years navigating the evolving AI landscape, demystifying AI to empower businesses of all sizes. Kass is a firm advocate of the idea that AI can be a game-changer for local governments, equipping them with tools that could redefine community service. On February 7, Liza Hausman, Vice President of Industry Marketing at Houzz, will share the five mega consumer trends driving home improvement and her latest research on massive macro-trends. Hausman hopes that attendees will come away with a better understanding of their customers and prospects, and what the customers want for their homes as well as from the renovation experience with their contractors.

Special Events

National Women in Roofing (NWIR) is hosting the Seventh Annual NWIR Days on February 4-5, 2024. Be among professional, like-minded, good-spirited women from all facets of the roofing industry and experience insight, inspiration, and fun. There will be plenty of time for discussion with colleagues and opportunities to grow professional networks and meet new peers. Educational sessions cover topics including business development, communications, career development, mentoring, recruitment, roofing technology advancements, hands-on product demonstrations, and a safety wear fashion show. The program includes a light breakfast, lunch, snacks, and an evening activity.

If it’s your first time attending IRE, don’t forget to attend the First-Time Attendees Reception on Tuesday, February 6, at 5:30 PM. You’ll hear from the industry, including the NRCA, other attendees, manufacturers, and IRE show organizers, so you know what to expect when the doors open. The First-Time Attendees Reception was created for roofing professionals who have never attended IRE so they can make the most of all the networking events, education, exhibits, and resources at the show.

Plan to attend this year’s Welcome Party on Tuesday, February 6, at 6:00 PM. Get the IRE Welcome Party started as we celebrate the opening day of the 2024 International Roofing Expo. Connect with your fellow attendees during an evening of conversation, networking, and fun. The IRE Welcome Party will feature drinks, appetizers, and a local band. There will be entertainment during dinner and multiple opportunities to meet other people within the roofing industry.

The Metal Roofing Clinic will offer three days of hands-on learning as well as demonstrative activities in metal roof installation and repairs, where industry experts will walk attendees through the benefits, methods, and types of materials used in metal roofing installation. The metal roofing segment is projected to experience the most rapid pace of annual growth as demand for metal shake, shingle, and tile roofing is forecasted to expand as the demand for durable materials increases and homeowners gravitate towards more sustainable options with better performance.

“The Metal Roofing Alliance (MRA) and Metal Construction Association are excited to be leading on-floor installation training at IRE 2024. The use of metal roofing in both residential and non-residential buildings is on the rise. In fact, the MRA has seen growth in residential metal roofing year over year for the last several years, putting metal roofing at 18% market share in 2022, second only to asphalt,” said Renee Ramey, Executive Director of the MRA.

Once again, the local chapter of Rebuilding Together will partner with the IRE to give back to the local community by participating in the Community Service Day’s home renovation project, sponsored by Sika® Sarnafil®. Help us revitalize Las Vegas and give back to the local community by participating in the 15th Annual Community Service Day Project. This year you can participate by volunteering in Las Vegas, donating, and sharing the project with others. Over 50 volunteers from across the country will assist homeowners with critical repairs before attending the world’s largest roofing convention. These home repairs help ensure the safety and health of low-income Las Vegas residents in need, including families with young children, seniors, and people with disabilities. Interested companies can sign up to volunteer when registering to attend the IRE, and the registration fee will include transportation, breakfast, lunch, and beverages.

For even more information regarding registration, visit or call (866) 860-1970. This year’s IRE is an unbeatable way to learn new skills, make powerful connections, and just plain have fun. We hope to see all of you in Las Vegas in February.