Western Roofing Expo 2026
The WSRCA’s 52nd Annual Trade Show in Las Vegas, Nevada
by Marcus Dodson, Publisher
This year, the Western Roofing Expo 2026 returns to Las Vegas, Nevada, at the Paris® Las Vegas on September 27-29. The Western States Roofing Contractors Association (WSRCA) hosts the expo each year to provide educational opportunities, networking events, motivating seminars, and the fan-favorite Roofing Games™ to roofing contractors from across the country. The three-day event will allow attendees to keep up to date with the newest industry trends while networking with new peers and socializing with old friends. The Western Roofing Expo 2026 focuses on the specific needs that roofing and waterproofing contractors face in the West, and this year’s event is sure to impress everyone who attends.
Davis Memorial Foundation
Save the date for Sunday, September 27, and plan to attend the Bob Porter Golf Tournament and the Sporting Clays Tournament. Both of these charity events benefit the Davis Memorial Foundation, which is dedicated to assisting students through scholarship grants.
Seminars
A wide-ranging assortment of exciting and informative seminars will take place each morning on Monday and Tuesday. The education programs at the Western Roofing Expo are designed to help professionals be better roofing contractors and business owners. This year, the Western Roofing Expo 2026 is focusing on a diverse set of topics that cover all of the hot trends and issues in the roofing industry. Monday’s schedule includes: Forty Years of Single-Ply Roofing Evolution: Performance, Design, and Longevity; Roofs and Roof Coverings: Mitigating the Effects of Fire in Wildland Urban Interface; Roofing Trends that Matter; Future Proof Lead Generation: Modern Marketing in the Age of AI; Ready or Not: ICE Raids, I-9 Audits, and Roofing Contractor Exposure; When Experience Isn’t Enough: Why Roofing Safety Depends on Values, Not Just Skill; De Contratar Rápido a Contratar Bien: Cómo Construir un Equipo Ganador de Techadores; The Rising Need for Fire Resistant Vents; Water Accumulation Below Reflective Roofing; Using AI in Roofing Estimating: What Helps, What Hurts, and What Still Requires Judgment; Numbers Over Emotions: Driving Excellence in Your Roofing Business; Protecting Profit: How Risk Mitigation Saves Roofing Contractors Money; Fall Protection, Heat, and Human Nature: Why Good Roofers Still Get Hurt; and Los Tres Pilares Para Escalar Tu Negocio de Techado.
Tuesday’s schedule includes: Design Warranty vs. Manufacturer’s Warranty: Navigating Roofing Obligations; New Air Barrier Requirements for Reroofing; The Roofing Roundtable: Real Talk Across Generations; Scaling Without Breaking: How to Grow Roofing Operations Without Losing Control; State of the Industry: A Legal Perspective; Mental Health and Addiction in the Roofing Workplace: What Contractors need to Know; El Costo de la Desconexión: Cómo las Fallas Después del Contracto Hacen Perder Confiianza y Dinero; History of Roofing: How the Industry was Built; Designing Durable Cold-Climate Roofs Across the Western United States; Building Envelope: Roof to Exterior Wall Designs and Connections; Private Equity: Everything You Need to Know; Escaping Reactive Service and Creating Predictable Growth; Understanding OSHA’s Multi-Employer Worksite Doctrine and the Unforeseeable Employee Misconduct Defense; and Uso de la IA y la Tecnología Para Construir Sistemas en Su Negocio de Techado.
Trade Show
Join the excitement on Sunday with President Stan Robinson as he opens the 52nd Annual Western Roofing Expo on behalf of the WSRCA. This year’s show will highlight the latest equipment and materials used in the roofing, roof deck, urethane foam, waterproofing, and allied industries. The fun continues on Monday as the bustling trade show floor invites attendees to explore the latest trends, advances in technology, and best practices for business growth.
Product Demonstrations
Attendees who walk the trade show floor on Monday and Tuesday will have first-row seats to several of the industry’s top manufacturers as they demonstrate their latest innovations every hour. On Monday, Polyglass® USA, TAMKO® Building Products, and Johns Manville will be providing live product demonstrations. There will be a raffle for a $100.00 Visa gift card at the conclusion of each demonstration. On Tuesday, RoofersCoffeeShop® will be hosting a Sound Stage with incoming WSRCA President Ron Lloyd from Kokua Roofing, Kailua Kona, Hawaii, and the current WSRCA President Stan Robinson from Pacific West Roofing, Hubbard, Oregon.
Networking Opportunities
On Sunday, September 27, join the WSRCA for its Welcome Event and Auction at the Paris-Las Vegas. It will be an evening full of fun, great food, hosted bars, camaraderie, and lots of wonderful auction items to bid on. Everyone is guaranteed to walk away with a smile. All proceeds from the auction benefit the Davis Memorial Foundation scholarship fund. These scholarships are made available to aspiring high school, technical, vocational trade, and undergraduate and graduate students.
Attending the Western Roofing Expo 2026 is a fantastic opportunity to network and connect with influential people in the roofing and waterproofing industry. Meeting fellow attendees, speakers, and exhibitors is a big part of the value of attending the premier industry event. On Tuesday, National Women in Roofing (NWIR) is hosting Table Talks Breakfast with NWIR from 7:00-8:30 A.M., which is a fun way to meet fellow NWIR members while chiming in on a variety of topics that impact women in the roofing industry. Register for this networking event and meet some of the most dynamic women in the roofing industry today. Registration costs $50.00 and includes breakfast.
Luncheons
On Monday from 11:30 A.M. to 1:00 P.M., join keynote speakers Craig Brightup of the Brightup Group and NRCA Board Chair Chad Collins for the Western Roofing Expo 2026 Legislative Luncheon. These two legislative experts will provide information on what is happening in Washington, D.C., that is affecting the roofing industry. Additionally, as a part of the WSRCA’s Western Roofing en Español showcase, there is a Spanish Lunch and Learn from 11:45 A.M. to 1:00 P.M., Deja de Regalar tu Dinero: El Arte de Maximizar tus Reclamos Comerciales.
Tuesday’s Annual Luncheon will feature Shereen Thor, a comedian turned coach that encourages leaders to be themselves and adapt to new leadership styles that suit their teams’ cultures. Her talks are funny, engaging, and informative, so this is a lunch that you won’t want to miss. Join the WSRCA on September 29 at 11:30 A.M. to hear her valuable insight about showing up fully to lead your teams. Tuesday’s 11:45 A.M. to 1:00 P.M. Spanish Lunch and Learn is Certainteed®: Bueno, Mejor, Superior.
Other Activities
The WSRCA and Malarkey Roofing Products® are joining forces once again to present the thrilling steep-slope nailing competition: the Roofing Games. Roofers will go head-to-head, installing a Malarkey Roofing Products roofing system on a small deck while being judged on accuracy, aesthetics, speed, and workmanship. Don’t miss this high-energy event happening at the end of Tuesday on the trade show floor. Want to compete? Stop by the Malarkey Roofing Products booth for your chance to enter and showcase your skills.
Western Roofing Expo attendees will learn the best practices for their businesses, such as addressing the labor shortage, creating a safer work environment, immigration issues, and much more. Networking and social events ensure that you’ll be able to catch up with old friends and make new connections. For more information about the Western Roofing Expo 2026, contact the association office at (800) 725-0333 or go to www.westernroofingexpo.com.
