Sustainable Headquarters

New Energy-Efficient Tower in Nashville, Tennessee

by David Kellam, director of national sales, Firestone Building Products

While you are at the International Roofing Expo® in Nashville, Tennessee, look up and you’ll see the new Bridgetsone headquarters. Bridgestone Americas made Nashville, Tennessee, its home in 1992 when it moved from Akron, Ohio, following Bridgestone Corporation’s merger with Firestone Tire and Rubber Company. In 2017, Bridgestone Americas embarked on a journey to unite United States-based business units and employees in close proximity. In the early stages of making this vision a reality, the company commissioned a new corporate Americas headquarters to be built in downtown Nashville, Tennessee. This new building in the heart of Music City allows the company to bring together, for the first time, key business units to the same city, enabling a deeper team collaboration, better communication, and more efficient ways of working.



In alignment with the company’s environmental mission statement to help ensure a healthy environment for current and future generations, Bridgestone set out to create a LEED® Gold Certified structure that supports their vision of a bright, sustainable future for the company.


The Challenge

Bridgestone enlisted the help of Firestone Building Products, a company subsidiary, to supply the project with a premium roofing system to protect Bridgestone Tower for years to come. As an industry-leading provider of commercial roofing and building envelope solutions, Firestone Building Products outfitted the headquarters building and contributed to LEED certification, the most widely used green building rating system in the world.


The Result

The roof, installed by Firestone Master Contractor Porter Roofing, Murfreesboro, Tennessee, is composed of three layers of Firestone ISO 95+ GL fully adhered insulation, one layer of Firestone ISOGARDTM HD Coverboard, a Firestone fully adhered 80-mil UltraPly™ TPO membrane, and TPO walkway pads, all backed by a 30-year Firestone Red Shield™ Platinum Warranty. Firestone ISO 95+ insulation delivers one of the highest R-value ratings per inch versus other insulation materials and the Firestone TPO membrane’s white reflective surface exceeds the EPA’s ENERGY STAR® requirements.

The roofing system contributed to LEED points in the categories of Sustainable Sites, Energy and Atmosphere, and Materials and Resources. This combination of products will have an environmentally, economically, and socially preferable life cycle impact, yielding results such as lower energy costs and a reduction in carbon dioxide emissions.

“The work of innovative building projects like Bridgestone Tower is a fundamental driving force in transforming the way buildings are built, designed, and operated,” said Mahesh Ramanujam, president and CEO, United States Green Building Council. “Achieving LEED Gold certification goes further than implementing sustainable practices. Bridgestone is showing its commitment to the environment and the city which it resides and has the power to influence others to do the same.”



Bridgestone Tower is now home to more than 1,700 employees and contractors. The building enhances Nashville’s skyline and represents best practices in a workplace by providing collaborative and personal spaces for employees in an inspiring environment. The building features: 514,000 sq.ft. and 31 floors; LEED Gold certification; natural light and collaborative spaces; a conference center; and amenities, including cafeteria, fitness center, indoor putting green, ergonomic workspaces, and a coffee and juice bar. “We’re proud to be one of the first global companies that saw the promise in Nashville decades ago,” said Bridgestone CEO Masaaki Tsuya.




The design and construction of Bridgestone Tower, complete with Firestone Building Products solutions, are a direct reflection of the company’s commitment to its environmental mission and employees. Nashville is known for being a city on the rise, and no company understands this progress better than Bridgestone. Today, Nashville is known as one of the best places to live and work in the United States, and Bridgestone, one of the city’s premier employers, reflects Nashville’s promising future with their new energy-efficient building and roof system.