Music City Hosts IRE

International Roofing Expo Heads South to Nashville, Tennessee

by Marcus Dodson, publisher


Music City Center in Nashville, Tennessee, will welcome thousands of roofing professionals to the International Roofing Expo® (IRE), which will be held February 11-13, 2019. Attendees can look forward to a unique opportunity to get a first-hand look at the latest trends, the newest products, and the most recent innovations in the roofing industry. The IRE is a must-attend event for commercial and residential roofing professionals to stay abreast of market directions, trends, and cutting-edge technology.


On the Show Floor

With hundreds of exhibiting companies and hours of exhibit time, there will be a wide range of multi-dimensional manufacturers and suppliers of all sizes displaying thousands of innovative and profit-driving products, services, technologies, and equipment. On display will be the following products: bitumen/asphalt, BUR, coatings, sealants, adhesives, fasteners, flashing, gutters, ladders and scaffolding, metal panels and shingles, modified bitumen, roof decks, roof hatches and doors, roof pavers, fall protection, siding and insulation, single-ply roofing, solar, spray polyurethane foam, software, tile, underlayment, vapor retarders, ventilation, waterproofing, and much more.

In the Business and Technology Pavilion attendees will find the latest products and services that will help their businesses run more efficiently and effectively. The pavilion will also provide an opportunity for professionals to meet with the suppliers who are changing the face of this segment of the industry and receive guidance on selecting the right products to help manage their businesses.

Stop by the Metal Marketplace Pavilion on the trade show floor to find leading manufacturers supplying creative and innovative metal products, designs, building concepts, tools, and services. For those who specialize in metal, this is definitely an area that should not be missed. Get an up-close look at the products, services, and equipment from manufacturers such as MBCI®, Raytec Manufacturing, Roof Hugger®, S-5!®, and many more.

Learn tricks, tips, and detailed instructions from key exhibitors as they present demonstrations of their products, equipment, and materials at the Exhibitor Product Clinics and Education. MBCI’s presentation is entitled Retrofit Redefined: Simplifying Roof Installations, and attendees will witness a demonstration of the installation of MBCI’s Retro-R® and Double-Lok® over an existing R panel without removing the existing roof. OMG® Roofing Products will provide attendees with induction roofing technology, drain performance, adhesive applications, as well as their Edge Systems program. SOPREMA® will host a clinic where they demonstrate their 3-in-1 insulation panels that contain insulation, cover board, and base ply in a single product, as well as their polyurethane adhesives for insulation or fleece-back membranes.


Educational Opportunities

As always, education is a top priority at the IRE, and through an exceptional offering of 66 hours of courses, attendees can choose from 44 knowledge-building sessions in eight tracks where they will learn the best practices and the latest technologies designed to improve skills and grow businesses. The tracks are: general business, technical, workplace safety, leadership/management, green building, money matters, sales/service, and legal/HR.

Sessions are specifically targeted to commercial, residential, and metal contractors; owners, CEOs, and general managers; superintendents and foremen; architects, designers, and consultants; salesmen and estimators; manufacturers and suppliers; and building owners and facility managers.


Special Events

National Women in Roofing (NWIR) is hosting the second annual NWIR Day on Saturday, February 9, 2019. Be among professional, like-minded, good-spirited women from all facets of the roofing industry and experience insight, inspiration, and fun. There will be plenty of time for discussion with colleagues and opportunities to grow professional networks and meet new peers. Fun wellness activities will take place in the morning and the program will formally begin at noon, followed by a lighthearted evening activity.

Jesse Itzler will present the keynote address on February 11, 2019. Itzler is an entrepreneur, author, and a creative mind. He co-founded the largest private jet card company, Marquis Jet, and engineered the coconut water craze by partnering with ZICO®, which then sold to Coca-Cola®. He is also an owner of the NBA’s Atlanta Hawks. Itzler taps into each of his experiences to propel himself forward to new levels of normal and encourage those around him to do the same. Attendees will learn how to get comfortable being uncomfortable, and how to fight off complacency and tap into a reserve tank to dig deeper and go further than thought possible.

This year’s Welcome Party is an opportunity to unwind and get to know your industry colleagues at the Nashville Underground on Broadway. Enjoy complimentary beer, wine, sodas, and hors d’oeuvres while listening to live music or dancing to the beats played by a DJ at this unique facility. Be sure to register in advance if you wish to attend the Welcome Party.

Returning once again is the popular SRS Extreme Tailgate. It is an opportunity to take a break from the busy show floor to enjoy a beverage and cigar while meeting the entire SRS Distribution senior management team. Enjoy the sunshine in a relaxed and inviting atmosphere while checking out the customized tailgating RV.

Come to Nashville a day early, roll up your sleeves, and give back to the local community by participating in the Community Service Day’s home renovation project. The IRE is seeking volunteers of all levels and there is plenty for everyone to do. Can’t attend? Monetary donations are welcome, too.

For even more information regarding registration, visit or call (866) 860-1970. This year’s IRE is an unbeatable way to learn new skills, make powerful connections, and just plain have fun. We hope to see all of you there.

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