Membership Program

Metal Roofing Alliance® (MRA), a nonprofit organization supporting the residential metal roofing industry in the United States and Canada, has announced updates and changes to its contractor membership program, giving contractors more benefits and ways to build and promote their business than ever before. With gold, silver, and bronze level memberships available, MRA’s contractor member benefits now include greater digital exposure, stronger lead and prospect support, and expanded promotional support.

With thousands of visitors to its site every year, the MRA website is a leading source for homeowners to learn, compare, and search for metal roofing. Gold and silver MRA contractor members can now feature their own personalized homeowner testimonials, including images, and upload an unlimited number of residential project images to their company profile on MRA’s member pages. Bronze members may upload a limit of five images. Gold level members also can now feature honors, achievements, and awards received.

MRA gold and silver level members will receive qualified consumer leads and additional detailed information about homeowners searching for metal roofing contractors in their area. Gold members will receive leads real-time, as soon as they are submitted via the MRA website, while silver level members will be emailed leads within the hour. For future sales opportunities from consumers who indicate they are interested in learning more, but are not yet ready to be contacted for a project quote, gold members also will be sent a monthly MRA prospects list to use for educational outreach and as a potential future sales opportunity.

Gold members may request customized marketing support of MRA-produced literature and promotional materials, updated with their own company logos and contact information. Silver members can request customizable templates. Gold level members also can promote news and information via MRA’s newsletters and social media posts, and on MRA’s member news page. Silver members can take advantage of newsletter and member news page support. Gold members also now have access to regional advertising support through the MRA and both gold and silver members can utilize MRA-produced promotional materials, including literature and signage, to support their local home shows.

MRA gold level contract members also can participate on the MRA Contractor Advisory Board, which helps review and guide the organization’s contractor membership program to support the continued growth of members. All MRA contractor members require nomination by an MRA manufacture member and approval by the MRA Board of Directors.

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