Executive Director

The Western States Roofing Contractors Association (WSRCA) has announced the appointment of Joel Viera to serve as the association’s executive director. “We are very much looking forward to having Viera lead the next chapter for the WSRCA,” said Leo Ibarra, president of the WSRCA Board of Directors. “He is very deserving of the position and has everyone’s full support. We know how big a part he has played in the success of the WSRCA over the years,” added Mike Wakerling, WSRCA Board of Directors member.

Viera has 19 years of knowledge and experience with the WSRCA, where he recently served as the director of expo and events. He has a well-rounded resume with the WSRCA, where he has been trade show coordinator, director of member services, director of the Davis Memorial Foundation fundraising events, and director of the Western Roofing Expo. “I know with Viera’s experience in the trenches he will offer a new perspective on things and has the right attitude to lead the WSRCA into the future for many years,” said Andy Clarke, WSRCA Board of Directors member.

In May of 2019, Viera became a certified association executive (CAE) through the American Society of Association Executives. The CAE credential is a marker of a committed association professional who has demonstrated the wide range of knowledge essential to manage an association in today’s challenging environment. Viera also has a Bachelor of Science Degree in criminal justice administration from San Jose State University. During his free time, he volunteers his time coaching youth sports and giving back to his community.

“I am honored to have the opportunity to become the executive director of the WSRCA. It is my dream job,” said Viera. “I am looking forward to bringing energy and enthusiasm, a fresh perspective, and my passion and love for the association to the dedicated team of staff and volunteers. Together, we will continue to build upon the WSRCA’s successful history of connecting and educating the roofing community.”

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