IRE Making History

The team behind the 2020 International Roofing Expo® (IRE) did not have to look far to find this year’s keynote speaker. Stanford University graduate Charlotte Jones, daughter of the Dallas Cowboy’s owner Jerry Jones, will be making history as the IRE’s first-ever female keynote and will share insight on building a successful brand. As the executive vice president and chief brand officer of the Dallas Cowboys, Jones oversees all business operations including strategies as they relate to the team’s brand, recognized worldwide. Jones will be the first corporate executive to serve as the IRE Keynote in five years. The Keynote will take place Tuesday, February 4, 2020, at 9:30 a.m., at the Kay Bailey Hutchison Convention Center in Dallas, Texas.

“We are gearing up for another incredible IRE next month in Dallas and are thrilled to host Jones as the keynote speaker,” said Shelby Snelson, show manager. “Jones’ message will resonate with everyone in the audience, and it’s an exciting milestone for the show.”

The IRE will take place February 4-6, 2020, at the Kay Bailey Hutchison Convention Center in Dallas. For more information or to register visit

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