The Metal Roofing Alliance (MRA) has unveiled a new digital marketing toolkit for its contractor and installer members to help them promote and grow their residential metal roofing business. With the popularity of metal roofs increasing among United States and Canadian homeowners, the MRA is putting more resources in the hands of contractors and installers to support the growing demand. The new toolkit, available to members on the MRA’s website, includes table tents, yard signs, literature, infographics, videos, and ads. Many of the toolkit assets are customizable and are available in digital formats or as downloads.
The MRA also offers training, business development resources, and a sophisticated lead-gen platform to help support manufacturers, installers, and contractors throughout the United States and Canada. Earlier this year, the MRA unveiled its new website, designed to not only educate and inspire homeowners, but to highlight the work of its members and help homeowners connect with qualified metal roofing suppliers and contractors in their area. For those involved with or who support the metal roofing industry in the United States or Canada, the MRA offers a variety of partnership and membership opportunities.
Representing metal roofing manufacturers in the United States and Canada, the MRA was formed to help educate consumers about the many benefits of metal roofs. The main objective of MRA is to increase awareness of the beauty, durability, and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors.