Business Program

Modernize™, Inc., a national home improvement lead generation company, has introduced its new, exclusive lead generation program to Owens Corning® Roofing Contractor Network members. It is designed to help simplify the sales process for roofing contractors by creating inbound campaigns, such as inbound calls and instant appointments, so contractors can scale their business through quality reroofing opportunities.

Owens Corning is committed to equipping its Roofing Contractor Network members with solutions to grow their businesses. After collaborating with Owens Corning on a successful pilot program consisting of a sample set of inbound calls and appointments, Modernize was able to tailor a program entirely comprised of inbound opportunities using its appointments and live transfers products.

Modernize’s inbound calls and appointments reduces contractors’ workload and helps increase their win rate. Contractors also have the added benefit of providing a seamless experience for the homeowner. Ultimately, Modernize’s significant digital footprint attracted Owens Corning as they learned how they could leverage it on behalf of their contractors.

The expertise, scale, and data resources that Modernize brings to the table gives contractors the opportunity to receive a large volume of high quality calls and appointments at a price point that enables them to grow while reducing their cost per acquisition.

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