70th Anniversary

Fidelity Roof Company, a commercial and residential roofing contractor headquartered in Oakland, California, is celebrating 70 years in business. The company was established in 1948 by Ernest M. Upshaw to provide high-quality roof systems in California’s Bay Area. Following Upshaw’s death in the early 1960s, his son, Monte Upshaw, stepped in to run the company. Today the company is headed up by Ken White.

Upshaw grew Fidelity into a premier roofing company for commercial and residential clients throughout the Bay Area and was highly regarded and recognized by the roofing industry nationwide. The company increased its footprint in the commercial roofing market in 2017 when it acquired the assets of Excel Roofing Service in Martinez, California.

While the complexity of projects and materials have changed over the years, Fidelity Roof continues to have a strong reputation, a talented workforce, and still ranks as a top commercial and residential roofing contractor in the Bay Area. Fidelity Roof is a multi-faceted general and roofing contractor, providing waterproofing, sheet metal, and asbestos abatement.

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